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Advertising Gifts as a Marketing Tool and its Benefits


Did you know that research has proven that 66% of customers could recall the brand on promotional merchandise they had received in the past 12 months? Corporate gifts or advertising gifts have become a vital part of any marketing campaign. It has become a popular practice because it is the simplest means to bond with your clients or customers. Promotional merchandise is products such as pens, mugs or any product that is used in an office or home on a daily basis. These products create a brand impression in the minds of the people who use them.

Any organization with the ambition to grow needs an advertising campaign and promotional merchandise is a great way to move your campaign into the homes and offices of prospective clients or customers. Promotional merchandise help an organization improve their brand awareness, improve sales and it also yields a better return on investment.

Promotional Merchandise Creates Brand Loyalty:


Research states that 79% of customers who received a promotional gift are likely to do business again with the company.  This is because promotional products create a sense of brand loyalty and customers would choose your company over your competitors.

Promotional Products Change Consumer Behavior:


Promotional Products can also influence purchasing habits because consumers are also willing to switch their brand when a freebie is involved. Consumers also tend to keep promotional gifts for a long period and therefore it is necessary to ensure that your promotional gift is useful to the customer and at the same time relevant to your brand.  More importantly, customers who receive a free gift are more likely to recommend your brand to their friends and family. Therefore it increases sales and helps to generate new leads.



Builds Relationships and Retains Customers:


Giving away a gift is also sending a message to the client that they are valuable and often triggers an emotional response. This is the reason why customers are likely to do business again with companies that have given them a gift. It is a great way to start building a relationship with your customers and engage regularly with your customers. In the long run this would enable an organization to retain their customer base.  Retaining existing customers is vital to any business as it costs five times as much to attract a new customer than to retain an existing customer. Promotional gifts could go a long way in retaining customers and ensuring customers are interested in your brand.



Inexpensive Marketing Strategy:


Promotional gifts do not cost much but could serve to create a lasting impression in the minds of the customers.  When compared to conventional forms of advertising the cost per impression is considerably less and since the name of the brand, the logo and other information of the brand is printed on the gift it serves as a constant reminder of the brand to the customer.  The return on investment is also higher when compared to conventional methods of advertising.

If you are now thinking of including promotional merchandise in your advertising campaign you could get in touch with companies that sell promotional merchandise or provide printing services on promotional gifts.
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