Skip to main content

Advertising Gifts as a Marketing Tool and its Benefits


Did you know that research has proven that 66% of customers could recall the brand on promotional merchandise they had received in the past 12 months? Corporate gifts or advertising gifts have become a vital part of any marketing campaign. It has become a popular practice because it is the simplest means to bond with your clients or customers. Promotional merchandise is products such as pens, mugs or any product that is used in an office or home on a daily basis. These products create a brand impression in the minds of the people who use them.

Any organization with the ambition to grow needs an advertising campaign and promotional merchandise is a great way to move your campaign into the homes and offices of prospective clients or customers. Promotional merchandise help an organization improve their brand awareness, improve sales and it also yields a better return on investment.

Promotional Merchandise Creates Brand Loyalty:


Research states that 79% of customers who received a promotional gift are likely to do business again with the company.  This is because promotional products create a sense of brand loyalty and customers would choose your company over your competitors.

Promotional Products Change Consumer Behavior:


Promotional Products can also influence purchasing habits because consumers are also willing to switch their brand when a freebie is involved. Consumers also tend to keep promotional gifts for a long period and therefore it is necessary to ensure that your promotional gift is useful to the customer and at the same time relevant to your brand.  More importantly, customers who receive a free gift are more likely to recommend your brand to their friends and family. Therefore it increases sales and helps to generate new leads.



Builds Relationships and Retains Customers:


Giving away a gift is also sending a message to the client that they are valuable and often triggers an emotional response. This is the reason why customers are likely to do business again with companies that have given them a gift. It is a great way to start building a relationship with your customers and engage regularly with your customers. In the long run this would enable an organization to retain their customer base.  Retaining existing customers is vital to any business as it costs five times as much to attract a new customer than to retain an existing customer. Promotional gifts could go a long way in retaining customers and ensuring customers are interested in your brand.



Inexpensive Marketing Strategy:


Promotional gifts do not cost much but could serve to create a lasting impression in the minds of the customers.  When compared to conventional forms of advertising the cost per impression is considerably less and since the name of the brand, the logo and other information of the brand is printed on the gift it serves as a constant reminder of the brand to the customer.  The return on investment is also higher when compared to conventional methods of advertising.

If you are now thinking of including promotional merchandise in your advertising campaign you could get in touch with companies that sell promotional merchandise or provide printing services on promotional gifts.

Labels

Labels:
Location: United Arab Emirates

Comments

Post a Comment

Popular posts from this blog

What Wallpaper Trends Are 'In Style' Now

Wallpapers are probably the most inexpensive way to make your home or office look amazing. When I say probably, I’m leaving a little wiggle room for the naysayers who would disagree with wallpapers being the most inexpensive alternative. If you ever want to change the look of feel of your home, repainting, redecorating and changing your furniture is either a little extreme or is sure to cost a lot. That’s where wallpapers come in. Wallpapers are used around the world not only in homes, but also in hotel rooms, motels, bars, restaurants, hospitals, offices, classrooms, and in so many other places. Choosing a wallpaper can either be the easiest thing or the hardest thing to do. Though wallpapers can easily be changed whenever you get bored of an old one, it does involve quite a bit of work. You can choose from any of these types of wallpapers, that are in trend or that never go out of style. Latest Interior Wallpaper Trends Here’s an updated list of wallpapers t...
Post a Comment
Read more

Benefits of Choosing Granite Kitchen Counter Tops

Kitchen counter tops are made from a variety of materials. Choosing a kitchen counter top made from granite has its advantages. Besides adding value to your house granite counter tops do not get scratched easily and are resistant to germs. These factors make them ideal for a home kitchen.  Here are some of the advantages of buying a granite kitchen counter top. Durability: Granite is a hard stone and will not scratch or bend easily and is highly durable.  Granite is a perfect material for kitchen counter tops because placing hot items or sharp items on the surface will not damage the surface of the counter top. Adds Value to your House: Granite counter tops do not depreciate in value and would give your kitchen an elegant and high end look and therefore would add value to your house. The color of the granite would never fade and the natural pattern on the granite would continue to give your kitchen an elegant look for many years to come. Granite is availabl...
Post a Comment
Read more

4 Good Reasons to Choose Custom Furniture

Finding the perfect sized furniture that is both comfortable and suits the interiors of your home is an uphill task, going for custom made furniture enables you to choose the perfect sized furniture to suit your style, there are less expensive and comprise of a fast fashion design which goes easy on your pocket. Here are four reasons to custom. Guaranteed to Fit Your Needs Interior designers brief you about the furnishing options, methods involved in designing and quality of wood used. They ensure that the finished product satisfies your needs by making the best use of resources at subsidized costs. Designers employ skilled craftsmen to craft furniture, they ensure that there are no sharp edges and uneven surfaces. Designers purchase the best quality material at a cheap cost and take measures to reduce time and cost involved in designing. Wide Range of Choices Customized furniture is the perfect fit for your work space, as ready-made furniture may not be de...
Post a Comment
Read more